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  <url>
    <loc>https://www.mnicolew.com/projects</loc>
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    <priority>0.75</priority>
    <lastmod>2020-08-18</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f372e5d57da8940e99c6c93/1597731979465/Orca%2Bplus%2Blogo.jpg</image:loc>
      <image:title>Projects (Unfinished) - ORCA+ Loyalty Program</image:title>
      <image:caption>ORCA+ Loyalty Program is a Senior Capstone project that incentivizes vulnerable populations to ride public transit in Seattle, WA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f372e3462c23339b54c5f2a/1597731979474/STEM.jpg</image:loc>
      <image:title>Projects (Unfinished) - STEM</image:title>
      <image:caption>Student, Teacher, Employee Manager (STEM) is a web application that allows substitutes, faculty members, and administrators to efficiently manage employee absences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f372e4b5ff12d02334321f3/1597731979470/Cashflow%2Blogo.jpg</image:loc>
      <image:title>Projects (Unfinished) - Cashflow</image:title>
      <image:caption>Cashflow is a web application that uses gamification and a Massive Open Online Course (MOOC) framework to teach young adults financial literacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3731bea5ff9a5e829c0e65/1597731979479/velocity%2Blogo.jpg</image:loc>
      <image:title>Projects (Unfinished) - Velocity Dance Studio</image:title>
      <image:caption>Reimagining Velocity Dance Center’s brand identity (logos, icons, typography, etc.) and mobile application user flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f37322fb504254b11a4bb37/1597731979484/Brown+Suga+King+Logo+White-07+portfolio.png</image:loc>
      <image:title>Projects (Unfinished) - Brown Suga King Logo</image:title>
      <image:caption>The Brown Suga King logo emerged from a client commission that requested identity branding and logo design. This project includes social media marketing materials and a personalized logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3732d5e734c879bc8b747e/1597731979489/HCDE%252Bpupper-01%252Bcopy.jpg</image:loc>
      <image:title>Projects (Unfinished) - HCDE Logo Contest</image:title>
      <image:caption>A winning logo contest entry for the HCDE Department’s student merchandise at the University of Washington.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-01-15</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f36fbf6d2f3677399dfadc7/1603266846810/chibi+self+portrait-01+copy.png</image:loc>
      <image:title>Home - Hi, I’m M. Nicole Washington.</image:title>
      <image:caption>I use a human-centered approach in UX Design and Graphic Design to create intuitive, accessible, and memorable experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f371b65dcbb3342ec8d63e5/1610745708472/ux+design+skills.jpg</image:loc>
      <image:title>Home - I developed my UX Design + Research and Graphic Design skills while earning my B.S. in Human Centered Design &amp; Engineering (focus in Human-Computer Interaction) at the University of Washington. My academic background is rooted in the User-Centered Design Process (UCD), making users’ needs the priority of the project. The work I produce is always done with empathy, community, and equity at the forefront of my mind. In my free time, I practice my Graphic Design skills by building clientele and accepting commissions, primarily focused on identity branding, logo design, and color schemes.</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600138613f816e56edc443e9/1610692715214/Portfolio%2BImages%2B-%2BOrca%2Bplus%2Blogo-01.jpg</image:loc>
      <image:title>Home - ORCA+ Loyalty Program</image:title>
      <image:caption>UX Design + UX Research Capstone project incentivizing vulnerable populations to ride public transit in Seattle, WA. Sponsored by: SDOT, King County Metro, CoMotion and Sound Transit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f2100a177171508bd5569b2/1597710610787/velocity+logo.jpg</image:loc>
      <image:title>Home - Velocity Dance Studio</image:title>
      <image:caption>Graphic Design Reimagining Velocity Dance Center’s brand identity (logos, icons, typography, etc.), communication goals, and mobile application user flow.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f20f448eb9e251745400f9f/1597448525365/comotion+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3721163384b2337c18be61/1597448530556/sound+transit+logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f20f4fe418ad86d463151d1/1597448539191/king+county+metro.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f20f4320dc2ae4862791a24/1597448519828/SDOT_Logo.png</image:loc>
      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>https://www.mnicolew.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-18</lastmod>
  </url>
  <url>
    <loc>https://www.mnicolew.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f36e1f8c1760202d3ac2078/1610959712185/grad+portrait.jpg</image:loc>
      <image:title>About - Hello, I’m Nicole!</image:title>
      <image:caption>I'm a UX and Graphic Designer currently working as a Research Assistant at the UW Seattle - Center for Engineering Education &amp; Learning. As a techie with a knack for humanities, my projects are representative of the interdisciplinary background I've developed during my academic career. I recently graduated from UW Seattle (June 2020), earning a B.S. in Human Centered Design &amp; Engineering with a focus in Human-Computer Interaction. I am passionate about solving problems with ethical, accessible, and sustainable design solutions. My work is dedicated to building healthy relationships between humans and technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f36ed0100eee176382a7437/1597435146511/facts%252B-%252Bportfolio-02%252Bcopy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f36eb2f752a2c2cc318784d/1597434684848/isometric+switch+white-01+copy.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f36eb69e8266a7b6dd384d7/1597434737516/facts%2B-%2Bportfolio-01%2Bcopy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f36eb8a3a80d23292c59a2c/1597434771870/isometric+boombox+white-01+copy.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/orcaplus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2c08f51bd55288de10d5/1597714913514/lofi%2Btext.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program - Text Message Mockup</image:title>
      <image:caption>To accommodate users who may not have access to smartphones, we designed an automated text messaging system to inform users about transit-related events and to give users a channel to engage with the ORCA rewards system. Through this phone interaction, users can easily manage their rewards and receive information about free-riding events that occur. The text message system can serve as a portal for users to manage their points and can serve as a contact mechanism between partnered transit organizations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2c4a8494282166ad6f5b/1597714913519/lofi+kiosk+1.png</image:loc>
      <image:title>ORCA+ Loyalty Program - ORCA Kiosk Screens</image:title>
      <image:caption>As users may not always have access to smartphones, we wanted to design a way for users to access their accounts in a physical space. We designed screens that would be integrated into the ORCA ticket kiosks at major bus and light rail hubs. These will allow users to check their point balance, as well as redeem their rewards.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2ca78494282166ad7785/1597714913526/lofi+kiosk+3.png</image:loc>
      <image:title>ORCA+ Loyalty Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2c9e057b6a4e656edf82/1597714913522/lofi+kiosk+2.png</image:loc>
      <image:title>ORCA+ Loyalty Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2d72ab40561612eedebf/1597714913530/tap+lofi.png</image:loc>
      <image:title>ORCA+ Loyalty Program - ORCA Tap Machine Screens</image:title>
      <image:caption>When entering a bus, or before entering the light rail or a street car, you must tap your ORCA card on a machine which takes your fare (unless you’re getting a paper ticket or paying by cash). These machines flash unique lights and make unique sounds depending on if it’s taken your fare, if your balance is low, or you don’t have enough for a ride.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2dd42bdfc621561845b6/1597714913534/storyboard.png</image:loc>
      <image:title>ORCA+ Loyalty Program - Storyboard</image:title>
      <image:caption>Our final mockup was a storyboard depicting a user interacting with the rewards system through an ORCA kiosk and tap machine. The purpose of this 7 panel storyboard is to illustrate the flow of a possible interaction of someone using the system during an average day commute.  The panels show a user viewing their rewards status, choosing a reward and redeeming it before tapping their ORCA card and boarding the train. While this is just one way to interact with the rewards system, we thought capturing the use of the existing ORCA infrastructure  would create a better context when presenting to our sponsors. It also presents a scenario that many transit users are somewhat familiar with.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2b782f12333a3bf1aa15/1597714913538/usability+test+pic.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f37511b70cb5c56a49a23aa/1597714913542/kiosk+poster.png</image:loc>
      <image:title>ORCA+ Loyalty Program - Informational Poster</image:title>
      <image:caption>This poster was designed as an informational guide on how to interact with the ORCA+ program through an ORCA ticket machine. Like the advertising poster, we also wanted this guide to convey the steps of using ORCA+ as quickly and simply as possible. In this case, distilling that information into three steps was the most effective way to achieve that. The steps featured in the poster are: How to access the ORCA+ rewards program from the main kiosk screen, a brief description of what users can do with ORCA+ in the kiosk and how users will activate/use their rewards after applying one to their card from the kiosk. These steps cover the primary functions of using the ticket machine to go from checking your rewards status to actually using a reward. This poster would ideally be displayed near these ticket machines so that users may refer to them as they navigate the system. The poster can also act as another form of advertisement as users who have not heard of the program may be prompted to learn more about it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3751366ced5e0ad4342d82/1597714913545/advertisement+poster.png</image:loc>
      <image:title>ORCA+ Loyalty Program - Advertising Poster</image:title>
      <image:caption>The goal of this poster is to draw people in while being as simplistic as possible. We decided on the slogan “More rides, more rewards.” The rest of the poster echoes this sentiment. The main part of the poster says in three different sections “Sign Up Now, Ride Transit, Earn Rewards!” At the bottom of the poster there’s text that says “See if you qualify today!” with a phone number and a website to visit. Ideally, this poster would be mounted in a community center, or partnering organization with our sponsors, King County Metro, Sound Transit, or Seattle Department of Transportation. Using their wide social network we could spread awareness of the new program. From our earlier research, we determined that local organizations and community centers are hubs for vulnerable populations. They receive information about benefits they qualify for from these partners, which is why they are a perfect location for our posters to be displayed.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b25fe2904263de459af27/1597714913550/hifi%2Bkiosk%2B5.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program - ORCA Kiosk Screens</image:title>
      <image:caption>Users expressed that they liked the simplicity of the information on the original screens, however navigating separate pages to compare points earned with the point cost of rewards and to redeem rewards was unnecessary.    Our revised display was simplified to one screen with three pop-up windows.  The screen shows the current ORCA card balance as well as points earned.   It also includes a scrollable list of rewards in ascending order of point value.  Each reward has an information button next to it.  When this is pressed, a pop-up window describes the reward and gives the user options to either select the reward or cancel. When a reward is selected a confirmation window pops up and when the user confirms that they would like to select this reward, a final pop-up window lets them know that they have redeemed their points and how the reward will be activated</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2aa7ab40561612ee7d55/1597714913570/tap+hifi.png</image:loc>
      <image:title>ORCA+ Loyalty Program - ORCA Tap Machine Screens</image:title>
      <image:caption>As discovered in our usability test, users were confused about if their reward had been used or if they had just earned a reward. We decided to change the tap machine screen to only let a user know if they had just used a reward. Our high-fidelity mockup of the tap machine shows this, saying at the top “REWARD ACTIVATED” and showing that they either paid a discounted price or they didn’t pay anything for their ride.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b291bbd303303e7653efa/1597796522970/hifi%2Bkiosk%2B1.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program - User clicks on “48 Hour Pass.”</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2952ab40561612ee527d/1597796545845/hifi%2Bkiosk%2B2.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program - Reward is applied and ready to use.</image:title>
      <image:caption>Reward is applied and ready to use.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b297520f7791bf973022b/1597796552697/hifi%2Bkiosk%2B3.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program - User no longer has enough points to redeem any rewards.</image:title>
      <image:caption>User no longer has enough points to redeem any rewards.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b2907878a1656e3e91f4b/1597796473344/hifi%2Bkiosk%2B4.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program - User confirms reward redemption.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/60013b19a1436f2761427870/1610693408446/Portfolio%252BImages%252B-%252BOrca%252Bplus%252Blogo-01.jpg</image:loc>
      <image:title>ORCA+ Loyalty Program</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/projects1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600138f23da215715d349492/1610742977454/Portfolio%2BImages%2B-%2BOrca%2Bplus%2Blogo-01.jpg</image:loc>
      <image:title>Projects - ORCA+ Loyalty Program</image:title>
      <image:caption>ORCA+ Loyalty Program is a Senior Capstone project that incentivizes vulnerable populations to ride public transit in Seattle, WA.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/6001366f31aba804bfa53f02/1610742955415/Screen+Shot+2021-01-14+at+10.29.51+PM.png</image:loc>
      <image:title>Projects - Cashflow</image:title>
      <image:caption>Cashflow is a web application that uses gamification and a Massive Open Online Course (MOOC) framework to teach young adults financial literacy.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3ed2f290c6a5323c7f8192/1610742994974/Eye%2BMelt%2BProductions%2BLogo-04%2Bcopy.jpg</image:loc>
      <image:title>Projects - Eyemelt Productions Logo Redesign</image:title>
      <image:caption>Client commission to redesign a logo for Eyemelt Productions. This Tacoma-based videography company focuses on original short films and music videos for local content creators.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b748bbd303303e76ddba1/1610742986745/velocity%2Blogo.jpg</image:loc>
      <image:title>Projects - Velocity Dance Studio</image:title>
      <image:caption>Reimagining Velocity Dance Center’s brand identity (logos, icons, typography, etc.) and mobile application user flow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/velocity-dance-studio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-18</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b63dc2fce70474b85bf82/1610959495042/VBG+Screenshot.png</image:loc>
      <image:title>Velocity Dance Studio - Project PDF</image:title>
      <image:caption>This elegant and clean-cut brand guide reflects how Velocity Dance Studio would like to be perceived. The guide consists of client communication goals, logos, icons, color schemes, typography, and a mobile UI flow.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b764523d0af47094dcaaa/1597732434376/Velocity%2BLogo%2BScreenshot.jpg</image:loc>
      <image:title>Velocity Dance Studio - Primary Logo</image:title>
      <image:caption>Velocity’s Logo serves as a representation of our desire to advance contemporary dance and movement-based art by investing in artists’ creative exploration. The wordmark and brandmark can be used independently, or concurrently. Our logo was designed to embody Velocity’s societal movements within the community and graceful movements through dance. The elegance of contemporary dance is illustrated by the serif wordmark as well as the smooth continuous linework that outlines the dancer. Additionally, the forward-facing dancer paired with the italic treatment of the wordmark symbolizes the progressive, dynamic, and avant-garde culture that Velocity strives to maintain. Please do not rotate, shear, embolden, or colorize our primary logo. You may only use the black and white version if you are displaying both the wordmark, and the brandmark together.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b67767b401a59430eb864/1597728638123/Secondary+Logos.png</image:loc>
      <image:title>Velocity Dance Studio</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b684d878a1656e3f0dce5/1597728868153/business+cards.png</image:loc>
      <image:title>Velocity Dance Studio - Design Rationale</image:title>
      <image:caption>On business cards, the ribbon twirling dancer can be positioned on the right hand side of the wordmark. The ribbon should be slightly cut off by the bottom edge of the card. The ribbon attached to the dancer embodies how dynamic and fluid contemporary dance is. Viewers can follow the ribbon from the top of the card, through the logo, and to the body of the dancer. The illustration is designed to flow through the document without interrupting the content.</image:caption>
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      <image:title>Velocity Dance Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b6a1f7b401a59430ee8fd/1597729319376/Mobile+Flow.png</image:loc>
      <image:title>Velocity Dance Studio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/stem</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b40102bdfc621561af9cc/1597719439676/STEM+Banner.png</image:loc>
      <image:title>STEM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b4233a5bf4e68d3b49fcf/1597719110462/interview.jpg</image:loc>
      <image:title>STEM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b48612904263de45e9be3/1597720695546/User+Journey+Map.png</image:loc>
      <image:title>STEM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b433ffb307b0ee1138228/1597719410575/Comp+Analysis+pic.png</image:loc>
      <image:title>STEM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b46befd46d27dcf60e88a/1597726740542/Ava.png</image:loc>
      <image:title>STEM - Ava Jones</image:title>
      <image:caption>Ava is a graduate student and substitute who is pursuing a Masters in Education and hopes to be Child Development teacher. She is community driven; constantly seeking and engaging in meaningful conversations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b475623d0af4709492a8b/1597726770342/malcom.png</image:loc>
      <image:title>STEM - Malcom Hall</image:title>
      <image:caption>Malcom is a full-time high school honors English teacher. His busy schedule requires him to plan ahead and stay organized. The substitution system’s shortcomings conflict with his productive and orderly personality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b4d88ee93e0123192ce11/1597722073419/Information%2BArchitecture.jpg</image:loc>
      <image:title>STEM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b5a73b8362a6b6ca27b1e/1597726855801/wireframe+screenshot.png</image:loc>
      <image:title>STEM - Annotated Wireframes</image:title>
      <image:caption>With our wireframes, we learned to keep it simple and focus on structure rather than functionality. Wireframing gave us an opportunity to be consistent with typography, spacing and edges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b5720fb307b0ee115b157/1597724462672/paper+prototype.png</image:loc>
      <image:title>STEM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b59d0e0cc631d15d1fe15/1597726845858/paper+prototype+pic.jpg</image:loc>
      <image:title>STEM - Usability Testing</image:title>
      <image:caption>After creating our paper prototypes, we reached out to individuals who were teachers/substitutes/students in education to receive feedback on our provisional work. Through usability testing we were able to identify our product's shortcomings and iterate on our designs before the wireframes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3b5b9fae4425131239e893/1597726867330/hifi+screenshot.png</image:loc>
      <image:title>STEM - High-Fidelity Mockups</image:title>
      <image:caption>We created a high fidelity prototype to convey how the final product would look and operate. We were able to use our wireframes and low-fidelity mock-ups to reach this stage. Using our in-class critique, we refined our design and final product to show our key tasks: booking a job, instant messaging and calendar sync feature.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/eyemelt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3ec9ee80bddb316dd76c25/1597950813134/Large+JPG-Aro+Ha_0380.jpg</image:loc>
      <image:title>Eyemelt Productions Logo</image:title>
      <image:caption>Before the redesign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3ecd1bf6726c4169d3d97e/1597951271631/Eye+Melt+Productions+Logo-02+copy.png</image:loc>
      <image:title>Eyemelt Productions Logo - Version 3</image:title>
      <image:caption>Version 3 has a completely different look and feel. Like versions 1 and 2, the most prominent feature of the logo is the camera lens (or eyeball). Similar to the previous version, I kept the theme of a melting logo to reflect the company’s name. I also aligned the type and logo in the same way as Version 2, to keep it simple and clean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3ecd00fa30e144db9b8d94/1597951240669/Eye+Melt+Productions+Logo-01+copy.png</image:loc>
      <image:title>Eyemelt Productions Logo - Version 2</image:title>
      <image:caption>The client discussed that in the future, the company may be referred to their abbreviation, “EMP,” so I complemented the pictorial mark (the eyeball), with a professional and minimalistic typeface (Orkney). To keep things simple, I used a vertical lockup with the logo and type.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/5f3eccd1a84a132477731c87/1597951200034/Eye+Melt+Productions+Logo-04+copy.png</image:loc>
      <image:title>Eyemelt Productions Logo - Version 1</image:title>
      <image:caption>In this version, I used the outer “Eyemelt Productions” box to symbolize the outline of a camera. Similarly, the eyeball represents the camera lens. I wanted to give the logo symbolic representation of the client’s company name, so I illustrated a melting eye as the most prominent feature of the logo. This logo is the client’s favorite and was favorite of mine as well. The client deemed this version “super sticker-worthy!”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mnicolew.com/cashflow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600121a03fbed3760cf9907d/1610687629068/Screen%2BShot%2B2021-01-14%2Bat%2B8.53.41%2BPM.jpg</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/6001249d9752664594b5c92d/1610687655792/Screen+Shot+2021-01-14+at+9.13.08+PM.png</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/6001258f633faf0d088e56ff/1610687956500/Screen+Shot+2021-01-14+at+9.06.15+PM.png</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600125f0e4fc5d79ac9b5119/1610688088585/Screen+Shot+2021-01-14+at+9.17.02+PM.png</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600126d0701bca2a071dc118/1610688214155/Screen+Shot+2021-01-14+at+9.23.05+PM.png</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/60012a008740e017d69ae944/1610689032011/Screen+Shot+2021-01-14+at+9.36.51+PM.png</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/60012bf654d90d24c9c575b6/1610689596106/Screen+Shot+2021-01-14+at+9.41.37+PM.png</image:loc>
      <image:title>Cashflow</image:title>
      <image:caption>Paper prototype of the Cashflow Dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/60012d0ce4fc5d79ac9bae21/1610689813789/Screen%2BShot%2B2021-01-14%2Bat%2B9.47.40%2BPM.jpg</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/60012d514c73c62fe3251d5e/1610689892059/Screen%2BShot%2B2021-01-14%2Bat%2B9.48.00%2BPM.jpg</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600131af5b1a210e409ca9bc/1610690997117/Screen%2BShot%2B2021-01-14%2Bat%2B10.08.24%2BPM.jpg</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f20ee89ec92895c5dd1f6b2/t/600132cf3f04e93fb00998cc/1610691303896/Screen+Shot+2021-01-14+at+10.14.30+PM.png</image:loc>
      <image:title>Cashflow</image:title>
    </image:image>
  </url>
</urlset>

